Introduction
Flory is an athleisure retailer that provides easy-to-wear, slow-fashion clothing for a wide range of millennials. Flory is built on three values: sustainable commerce, comfort, and inclusion. So they cater to a wide range of sizes and needs while ensuring that their production and sourcing is done in a sustainable manner.
How JazzUp AI’s Customer Segmentation and Marketing Automation Solution Helped Flory
Business Challenge
Flory wanted to create a personalised marketing experience for their primarily millennial customer base. Their customers had different style profiles, affecting how and what they shopped with Flory. With ads on Facebook, Instagram, Google and via email, the brand aimed to create a unique marketing experience for each customer segment. However, keeping a lean team was essential to Flory as they strove to reduce costs. They also needed a low-tech, automated solution that was quick and efficient.
Jazzup’s Solution
Flory signed up for a free JazzUp trial and connected their Shopify store via our APIs. Jazzup provided integration support for the Flory team. Our AI model analysed their inventory information and identified their star products and potential best sellers, providing insight on how to market them and which customers would buy them. JazzUp’s AI model also analysed sales data, customer buying patterns and browsing habits. Using the insights from the data, JazzUp’s AI model segmented Flory’s customers into different groups based on their shared characteristics. After each group was defined, Jazzup’s model also created ad copies that worked for each segment across different media.
Conclusion
A major win for Flory was the uptick in conversion rates for campaigns. Since customers got only ads and emails that were relevant to them, their customers opened the emails, leading to an increase in purchases. JazzUp provided marketing analytics, e-commerce customer segmentation, and ad copies, effectively removing the need for marketing analytics personnel. Also, jazzup’s precision segmentation and ads meant that Flory also reduced their marketing spend, as they knew exactly what worked for their customers and prospects.
Feedback from Flory Marketing Lead
JazzUp simplified our marketing. The team was on hand to support us through the integration process; it felt like they were holding our hands. Our dashboard was intuitive and easy for everyone on the team to understand. We particularly love how effective the platform is with segmentation and ad copies. Because most of the work is done by JazzUp, we can keep our team lean. We also know what products work for different segments of our customer base, so we’ve seen better conversion rates. We look forward to more features from JazzUp.
